My Farm & The supply chain
Ownership: vertical integration in the supply chain.
Partnering & Co-operatives: co-operation and agreements with partners in the supply chain; data sharing and distribution-sales to consumers.
Marketing & PR: concept development & branding; food and consumer trends; networking & lobbying; memberships/co-operation with and endorsement by institutes, associations, certifiers (certification/awards), policy makers and license to exist.
Sales & Distribution: use of channels or not; channel selection and trade.
More information will be announced on this page later on.